FOR ARTISTS

 

Most of what decides whether a practice travels happens outside the studio, in how the work is presented, framed, and placed in front of the right eyes. That is the part I work on with artists, sometimes as a close reading of what you already have, sometimes as something we build from the ground up. Below are the ways we can work together.

 

Curator, Editor in Chief & Art Manager | Irina Rusinovich

I am Irina Rusinovich, founder and editor in chief of PURPLEHAZE Magazine and founder of HAZE.GALLERY. 

Twelve print issues since 2019, over 240 artists featured and curated across Berlin, Belgrade, Amsterdam, Hamburg, Brussels, Frankfurt, Koln and Budapest, eighteen artists are on the roster today.

I read portfolios for a living. I know within thirty seconds why most of them get no answer, and it is almost never the work.

I help artists fix the part that sits outside the studio: how the practice is presented, sequenced, written about, and put in front of the right people.

Book your review

Ways we can work together

Curator's Review         

An honest read on why your portfolio is not getting responses.

Send up to fifteen works with captions, plus your bio and artist statement if you have them. I review the sequence, the images, the titles, and the texts.

You receive one to two pages: what works, what is holding the portfolio back, and the specific changes I would make first.

Delivered in 5 working days.
Includes 1 open call matched to your practice.

 

 75 ,- 

5 Days  + 1  suggested Open call

Portfolio & Strategy Pack  *Most chosen
You leave with a portfolio you can send to any curator tomorrow. Full review and edit of your portfolio, bio, and artist statement. Optimised sequencing, layout and design guidance, and a finished PDF built for open call submissions.

Delivered in 7 working days.
Includes 5 open calls matched to your practice.

 

150,-

7 Days  + 3 suggested Open Calls

Curated Exhibition Development

For artists building an exhibition as a conceptual statement, not another group show.

Selection of works, exhibition structure and spatial logic, curatorial text, edited artist statement, budget and timeline consultation.

You leave with a complete exhibition dossier, ready to present to venues and institutions, plus an updated portfolio.

Duration: 4 to 6 weeks.
By selection only. Exhibition production and venue costs are not included.

 

 900,-

Duration: 4–6 weeks + Updated Portfolio  

 
G U I D E 

The Portfolio 

that gets read

29,-

WHAT DO YOU GET?

  • A curator's guide to preparing a portfolio that galleries and open calls actually read.
  • Written from hundreds of real submissions, the mistakes that hold work back and how to fix them.
  • Photographing your work, CV, bio, and artist statement, sequencing, and approaching galleries.
  • Includes a fill-in portfolio template and a pre-submission checklist.
  • Instant download. Yours to keep and use for every application, anywhere.
 
E S S A Y 
 CURATORIAL ESSAY & CRITICAL REVIEW
120,-
 

WHAT DO YOU GET?

A professionally written curatorial essay that places your work within a clear artistic, conceptual, and contemporary context.

I critically analyse your practice, selected works, visual language, recurring themes, and the ideas shaping your work.

The text is developed from your portfolio and supporting materials, with attention to both the strengths of the practice and the questions it raises.

You receive:

• A professionally written curatorial essay
• Critical analysis of your artistic practice and selected works
• Clear conceptual and contextual positioning
• References to relevant artistic, cultural, or theoretical contexts where appropriate
• A polished text suitable for your website, portfolio, exhibition materials, press kit, applications, or professional presentations
• One round of factual corrections before final delivery

Approx. 1,000–1,500 words
Delivery within 5 working days

Irina, thank you so much for your in-depth portfolio review!
It was incredibly valuable to receive such thoughtful feedback on every aspect of my work. Hearing your kind words about my art meant a lot, and your suggestions for growth were equally important.
Getting this kind of insight and professional perspective from you is truly priceless!

Rita Evs

Thank you very much Irina for your review, I wasn’t expecting that much, really appreciated it!! :)
I will for sure consider your suggestions and update my portfolio with the list of expositions and the bio.
Maybe the picture…
And keep in mind I am always open to collaborations and everything!
I wish you a happy holiday season, best regards, ciao!
 

Gianluca Dinieletto

THANK YOU SOOO MUCH for your amazing mini review. I’m soooo grateful to you for taking the time to go through my website and seeing all my works. I’ll one hundred percent take into consideration everything you said. 
I still can’t believe you did this from the goodness of your heart. I’m incredibly grateful. You are awesome.
All the best to you!
Once again thank you!!!
 

Jose F. Jimenez

Thank you so much for taking the time to review my portfolio. I appreciate your thoughts and the generosity you showed offering this opportunity particularly at this hectic time of year. I will be taking many of your points into consideration as I continue to evolve it in the new year.

 

Jackie Mallon

 Events Gallery

Ready to make your art visible?

Let’s work together to structure your career, get published, and grow.

 
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