Curator and Art Manager - IRINA RUSINOVICH
Irina Rusinovich
Hello Artists!
You’re creating work that’s honest, and powerful — but still, it feels like no one’s really seeing it. I know that feeling. So many artists I work with come to me asking the same thing:
How do I break through? How do I get noticed? Where do I even start?
That’s where I come in.
I’m Irina Rusinovich — curator, gallerist, and editor-in-chief, currently based in Belgrade but always moving between Berlin and Moscow. Originally from Moscow, I studied Business and Communication in London ( University College London ), deepened my art education at Sotheby’s, and completed a curatorial course at UdK (University of the Arts) in Berlin.
In 2019, I opened my own gallery in Berlin’s Schöneberg district, where I curated 10–15 exhibitions each year and actively take part in international art fairs, projects, and collaborations.
Throughout my journey — from photographer to gallery director, from curator to art advisor — one thing has remained constant: my passion for supporting independent artists. Since 2024, I’ve been offering personal consultations and tailored coaching sessions for artists who are ready to take their practice to the next level.
If you're feeling stuck, invisible, or unsure how to move forward — let’s talk.
Together, we’ll build a strategy that’s aligned with you — your work, your voice, your goals.
Exhibition Organization
What is included?
Comprehensive exhibition planning: I will handle every aspect of your exhibition, from concept development to the final display. This includes selecting the right venue, curating the layout, and ensuring the installation aligns with your artistic vision.
Target audience identification: I will determine the most suitable audience for your work, identifying potential collectors, buyers, and art enthusiasts, ensuring your exhibition reaches the right people.
Personalized promotion strategy: I will craft a tailored plan to promote your exhibition, using the best marketing tools to increase visibility and attract visitors, galleries, and collectors. The strategy will align with your financial goals and artistic objectives.
Venue selection and logistics management: I will assist in selecting the perfect venue for your exhibition, coordinating logistics such as transportation, installation, and technical support.
Post-exhibition follow-up and advice: After the exhibition, I will provide feedback on its success and suggest ways to enhance future presentations, including how to follow up with potential collectors and galleries.
What will you get as a result?
A fully organized exhibition: You will experience a stress-free process, with every detail taken care of, allowing you to focus on your work and the creative aspects.
A targeted promotion plan: A clear, actionable strategy will ensure your exhibition receives the right exposure, helping you build your reputation and expand your network in the art world.
Increased visibility: By working with a professional curator, you will elevate the presentation of your work and ensure it’s presented in a way that resonates with your target audience.
Expert guidance: You'll receive a professional and objective perspective on how to optimize your exhibition, positioning your work for greater success in the art market.
Available in English | Deutsch | Русский in Europe and East Europe
Review and Recommendations
€ 75
What is included?
Detailed analysis of your portfolio: I will carefully study your work, identify its strengths and weaknesses, analyse the style and concept of your art.
Identifying your target audience: I will determine who is interested in your work and who could be your potential buyer or collector.
Developing recommendations to improve your portfolio: I will suggest ways to improve your work and suggest ways to make it more attractive to galleries, collectors and the public.
Creating a promotion strategy : I will help you develop a personalised plan to promote your work in the art world, taking into account your goals and financial possibilities.
Answering your questions: you can ask all your questions about the art world and the art market after you get the full review!
What will you get as a result?
An objective evaluation of your art: You will get an expert's view of your work and learn what you need to change in order to succeed.
Advice on how to improve your art: You will receive specific tips on how to make your work more professional and attractive.
Understanding your strengths and weaknesses: You'll learn what you're good at and what you need to work on.
Personalised promotion plan: You will receive a clear, structured strategy designed to help you succeed in the art world. This plan will serve as a valuable reference that you can revisit anytime.
Ordering a review and recommendations from an art manager is an investment in your creativity and a step towards success!
* This service is offered in a written format.
** available in English | Deutsch | Русский
Artist Manager | Producer
"Artist ReadyMade"
Program
€ 700
What is included in this program?
Full portfolio preparation: I will review, organize, and structure your works to create a professional and polished portfolio.
Open call applications & gallery submissions: Based on your style and theme, I will apply to all relevant open calls and personally reach out to selected galleries that align with your work (after mutual agreement on the list).
Increased visibility & professional positioning: I will enhance your presence in the art world, ensuring your work reaches the right audience—be it collectors, curators, or gallery owners.
Participation in exhibitions or art fairs: I will help you secure opportunities for showcasing your work at local or international events.
Online Gallery membership or representation (if needed): I will facilitate connections with galleries, both online and offline, that match your artistic vision.
Digtial SOLO Exhibition: I personally organize, curate, and promote your digital solo exhibition. From concept development to presentation and visibility, I ensure your work is professionally showcased and strategically internationally promoted
Personalized career strategy: After 1 to 1.5 months of intensive collaboration, you will see a significant shift in your career—your portfolio will be fully structured, your opportunities expanded, and your professional standing elevated.
What will you gain as a result?
- A well-structured and competitive portfolio – ready for galleries, collectors, and exhibitions.
- Increased career opportunities – participation in open calls, exhibitions, or fairs.
- Visibility & professional growth – a stronger presence in the art world.
- Curated applications to galleries – strategic outreach to galleries that fit your work.
- A clear roadmap for your artistic career – with actionable steps to continue growing.
- Digital Solo Exhibition to extend your portfolio.
Why work with me?
As an experienced artist manager and producer, I help artists break through the noise, systematize their careers, and position themselves professionally. If you are tired of struggling with self-promotion, unsure where to start, or need expert guidance—this program is for you. Think of me as your personal coach in the art world.
1:1 mentorship for one month
8 zoom or in person one-one sessions
Written strategy & personal guidance
Significant transformation in your career
📍 Available in English | Deutsch | Русский